Bots rule

The core issue is that Limited Run Ltd says it has discovered 80 percent of the clicks it is receiving on Facebook according to TechcRunch appear to be coming from bots, rather than real people.
A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us for clicks, yet we could only verify about 20% of them actually showing up on our site.

At first, we thought it was one analytics service.
We tried signing up for a handful of other big name companies, and still, we couldn’t verify more than 15-20% of clicks. So we did what any good developers would do. We built our own analytic software.

 Here’s what they found: on about 80% of the clicks Facebook was charging them for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have JavaScript, it’s very difficult for an analytics service to verify the click.

What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook.
So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found?

The 80% of clicks there were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.

Hello, Facebook, if you can answer?
Update: A Facebook spokesperson emailed the following statement:

We’re currently investigating their claims. For their issue with the Page name change, there seems to be some sort of miscommunication. We do not charge Pages to have their names changed. Our team is reaching out about this now.

Is not bots rule, is a team´s reaching out about this now.