20 jan. 2012

Darling or daring?

According to DailyMail adverts must 'not include visual effects
 or techniques that are likely to affect adversely  members
of the audience with photosensitive epilepsy'
Advertising is becoming increasingly feeling daring all the time. This concerns an old advertising that tries to compete with interactive media by effective power.
One TV commercial for a Citroen car has been banned after it triggered seizures in one viewer who suffers from photo-sensitive epilepsy, tells DailyMail.co.uk.
Advertising watchdogs said it breached the rule that adverts must not include visual effects or techniques likely to affect viewers with the medical condition.

The adverts for the Citroen DS4 which appeared on Sky, Watch, ITV, Quest and UK Gold, showed rapidly-changing scenes and the word 'Yes' flashing across the screen in various forms.
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